FirePulse is built and run by ADS Group
Not a reseller and not a broker. The engineers who survey your premises, install the system and answer the call at two in the morning are ADS Group engineers on ADS Group payroll.

ADS Group Fire & Security has been trading in fire and security since 2003, and holds 1,300+ active contracts throughout Ireland and the UK. FirePulse is the subscription version of work we were already doing: the same engineers, the same standards, priced as a daily operating cost rather than a capital purchase.
Why nothing is subcontracted
Subcontracting is where accountability goes missing in this industry. When the person who surveyed the premises, the person who installed it and the person who certifies it all work for the same company, there is nobody to point at when something is wrong. That is the arrangement we want to be held to.
What we will not do
We do not sell on fear, we do not invent urgency around inspections, and we do not publish testimonials or numbers we cannot stand over. Where a claim can be stated factually, we state it factually and leave you to make the decision.
The facts, stated plainly
ADS Group Fire & Security has traded in fire and security since 2003, holds 1,300+ active contracts throughout Ireland and the UK, and employs its own engineers rather than subcontracting. FirePulse is our subscription plan, priced from less than €10 a day excluding VAT with nothing to pay upfront.
| Trading since | 2003 |
|---|---|
| Active contracts | 1,300+ |
| Coverage | Throughout Ireland and the UK |
| Engineers | ADS Group employees, no subcontracting |
| Standards worked to | IS 3218:2024 for fire alarms, IS 291 for portable extinguishers |
| Inspections | Four a year, included on every plan level |
| Monitoring | 24/7 from a certified alarm receiving centre |
| Certification | Issued on the day of install, reissued after each inspection |
| Pricing structure | One daily fee from less than €10 a day excluding VAT, 5 year agreement, nothing to pay upfront |
| Office | Ballymount House, Parkway Business Centre, Ballymount Cross, Dublin 24, D24 XNE2 |
| Phone and office hours | (01) 620 6758, Monday to Friday, 9am to 5pm |
Related reading: what the FirePulse plan costs, the services ADS Group engineers carry out and what IS 3218:2024 requires of a small commercial premises.
